Topic: Positioning
of MUM
Company Profile: Established
in 1959, Partex Group is one of the leading industrial and trading groups in
Bangladesh. It consists of 17 concerns. Over 7,000 employees are working in
this commercial group. In 2000-2001 it's targeting turnover is Tk. 8,000
million and estimated growth rate 15% per annum. Net worth at current market
price is Tk. 7,500 Million. Over 350 distributors around the nation are
engaged in distributing the products and services. There are over 45,000 outlets
where products are marketed. Partex's movement is many-fold. It extends it's
network in various sectors extended from milk to steel products. Let's be
familiar with some of the concerns of Partex Group.
Partex Beverage imports and markets the products of
Royal Crown Cola Co. International. It has popularized “RC” beverage brand in
every corner of Bangladesh. Although registered as a Public Limited Company, no
public offerings have been made as yet by Partex Beverage.
.jpg)
Targeting :
Initially for target the market
will go for people who are living in city areas.
First-The price of the product, as the
price of this product is a bit high which is only affordable by the urban people.
Because Mum drinking water mainly drank in
cities.
Second-Use of quality product, in this
case urban people is more quality conscious then the rural people.
Third-In urban areas generally people
are busy with various activities. So are very much the user of this products
|
Positioning
As mum is leader in the market, it has a
high growth rate and its relative market share is also high. Have a
look on the table where mum brand
stands.
|
Quality Assurance: CLIA requires that for each test
system, the laboratory must test, at a minimum, two levels of external QC
materials each day it performs a nonwaived test. AUDIT MicroControls has
designed quality control offerings to "Make Life in the lab easier."
AUDIT's complete line of multi-level materials include serum and urine based
matrices. We are committed to continuous improvement in the quality control
materials, data reduction reports and technical service
|
